Rank higher in Google
The first thing to realize is that Google has a very established and a highly ranked brand name. Every prospective customer finds solutions to his problems or queries using the Google search engine. Google ensures that people find the best search results so that customers keep coming back. Now that every business man loves Google it is important that Google loves your website. For this one needs to ensure that the website content is written for the people at large and not for the search engine alone. The website should contain information in depth rather than a lot of vague matter. To attract Google’s attention keywords play an intricate role since these are words used by people when they search in Google’s or other search engines.
Importance of keywords
Keywords help attract traffic. For this it is very important to select the right keyword. Keywords are to be included at two important places, in the title of the page and in the page description. Page title is an important tool to gather attention thus attractive titles starting with the keyword helps Google understand the theme of the article. Page description is the text one can see below every title in the search engine. By using up to a one hundred and sixty five characters, the description can be either attractive or boring. Apart from the keywords it is essential that other people promote or have links to your website. Making a small investment in your website can help feature as the top result on search engines effortlessly.
How websites get poor rankings
There are numerous tactics that competition has forced business to employ. Such tactics have ensured that these websites get the worst rankings. Few things to avoid are cloaking, where the search engine can see different matter and the visitors can see different, violating copyright rules by using duplicate content, similar to duplication is getting machines writing web content, using different keywords multiple times this causes confusion and reduces ranking, keyword stuffing or font-matching is a practice where keywords are hidden using the same background and font color, distributing different viruses or Trojan can ensure the website is removed from Google’s index forever and automated Google queries or automated link submission violate Google’s terms and conditions. Trying not to trick customers by being genuine is the best way to get Google to love you. JNB Web Promotion , Philippine Internet marketing company is here to help you, contact us today.
